Ad Specifications

Update--1 Nov 2006

Unitl 31 Jan 2007 all ads posted will run free of charge! Contact webmaster to place an advertisement.

Ad design requirements include that the ad has

• direct relevance to the content of the hosting page or site
• a design which does not conflict with the overall design of the hosting page
• a graphical format whose dimensions do not exceed 200 X 200 pixels
• a link to the advertiser's chosen site
• no flash, javascript or other visually dynamic effects

Ad rates will be based upon

• the prominence and popularity of the page or site within which the ad is hosted
• the position the ad occupies on the page
  
  
• (Note that rather than the number of clicks the ad receives, it is the number of page hits that a page or site receives that will be used to determine pricing.)

Ad placement will

• be within the sidebar, interspersed between sets of links
• begin below the "About Me" paragraph and just above the "Topical Links" heading
• not exceed a number of 9 per page

Fee Schedule by Page/Site Prominence and Popularity (monthly rate per ad):

• Dhs 300   (for a full website consisting of one index page and at least two ancillary pages)
• Dhs 240   (for a page which is both a site's index page and it recieves 500 or more hits per month)
• Dhs 180  (for a site's index page recieving fewer than 500 hits per month)
• Dhs 120   (for an ancillary page receiving 500 or more hits per month)
• Dhs   60   (for an ancillary page receiving fewer than 500 hits per month)

Fee Schedule by Ad's Placement in Sidebar (monthly rate times~):

• 100% (top two positions)
•   90% (positions 3-5)
•   75% (positions 6-9)
  
  
• (Note that ads will only recieve lower placement positions if higher positions are already filled by other ads. Ads will normally be placed at the topmost available position.)

Calculation of page hits is based on data collected by Statcounter.com. A page hit (also referred to as a page load) is defined as an initial and follow-up visit to a web page. It is not an indication of the number of people who have visited a site but rather the number of times the site has been visited.

On the Dubai Marina and MAG 218 Communities' websites "Visits to Site" is displayed in the sidebar of each page. This involves a formula designed to calculate multiple visits within a single session as a single visit. This results in a more conservative figure which represents a compromise between recording the number of unique individuals who have visited the site and the number of times the page has been viewed.

For precise data regarding page loads the Visits to Site link toward the bottom of the sidebar may be clicked on to view the precise data for that page. This data will include totals for

• page loads
• unique visitors
• first time visitors
• return visitors

within a given day, week, month or any specified time period.



Charts similar to the one below are also displayed in addition to a myraid of other data.



Page Load (or Page Hits) data may be considered the most useful with regard to measuring ad exposure.

That is, it is usually not the single viewing of an ad that results in the ad having an impact, but repeated viewing. Page loads more than any other statistic measures the repeated viewing of a page and its contents, including ads.

Page load and other data can be intentionally manipulated or skewed inadvertantly. For example, repeated viewing of pages by the advertiser to monitor page hit data or for other purposes can result in inflated statistics. To avoid such problems, selected IP addresses can be blocked so that page loads from these sources will not be recorded. Page load data can also be monitored to determine from which IP addresses they originate and patterns of data manipulation can be observed.

To submit an ad or for further details contact BD at upandhi@gmail.com.